Saturday, July 27, 2019

Product Offering Consolidation

This year I have focused on ensuring all products "earn their keep". By that I mean in spite of how much I may personally love some of them, or the unique value propositions one may offer, if I can't sell enough to earn a profit then it has to be killed off. This has inevitably led to some unhappy customers as each has/had a dedicated following. Making those customers unhappy was the hard part :-( But at the end of the day, if the business is to survive to serve customers for another 15 years, the product paring must occur just as one would thin a forest to ensure healthy long-term growth.

With that said, I have added some new products in the past couple years that have earned great customer acceptance and appreciation, Iodine Sublime®, Sarcosine and L-Serine for example. As the opportunity arises to meet unique needs, I am always seeking unique products to address those needs.

As always, I thank my customers for their trust and support! The more you publicly post about your positive experiences with Relentless Improvement products, the more it ensures the strong sales and by extension, the survival of the products that you like!

Saturday, August 11, 2018

Business Owners Answering Their Phones and Emails - A Novel Idea!

Could not resist...haha, following an emailed question, and my response...

"Wait a minute here!  Are you telling me that Pete Hitesman himself.......the busiest man in the world (or close to it)....... not only has taken time out of his schedule to personally respond to some stranger who emailed him a question;  BUT, he did it on a Saturday within a couple of hours of receiving my email??  Are you kidding me?  If that is true, then he (and RI) are exceptional examples of how to be a terrific businessman!!   My only question at this point is:  Why can't everybody be like Pete??!!


XXXX County, MD
(p.s.  Come on.  Fess up!  Some part-time secretary responded to my email and signed Pete's name on the bottom.  Right?)"

After 13 years someone noticed!!


How else would a business owner know what their Customers cared about unless they interact one-on-one?

Thursday, January 18, 2018

Relentless Improvement for 2018

2017 is in the history books, WOW, I am thrilled and excited to tell you it was our best ever. Thanks to our wonderful, awesome, trusting and supporting Customers. You are the reason this business exists and is successful. Thank You!

The fact is intelligent, careful shoppers seek honesty in formulation, dosing and representation. This business has never been focused on mass appeal, commodity products. I've always sought a niche where I felt I could provide you value, in whatever form value would take for each specific product. My passion was met by your passion, and another record sales year was the result :-D

Challenges abounded, however I very much enjoy conquering them, and at the end of the day it's what I get paid to deal with!

What's in store for 2018?

Well, first off I can tell you already, this will be the year of inflationary forces to present themselves in the form of higher costs, expenses and prices. The past couple years have been a wild race to the bottom in retail prices. However, already suppliers are quoting input material costs to be significantly higher than previous years. China has offered our industry very low actives pricing, and for a number of reasons, that tailwind is coming to a quick end. Interesting thought- will this result in some raw material production coming back to the USA?

New Products are in the pipeline- two new items are only weeks away, products I've wanted to do for over a decade but could never get them exactly the way I wanted them. The stars aligned last fall and resulted in:

High-Potency Prebiotic-Probiotic-Digestive Enzyme Blend targeted towards UPPER Digestive Tract Support

High-Potency Probiotic / Prebiotic Blend Supports a normal LOWER Digestive Tract

In my opinion, as subjective and conflicted as it may be (haha), these are the best digestive supplements available anywhere in the world today, bar none. Several other new items in the works, stay tuned!

Other than that, expect continued refinement, customary fast shipping, and great service!

Onward Upward...

Happy New Year, 2018 will be an awesome year!

Monday, November 06, 2017

EBay and Counterfeit Relentless Improvement Supplements

Relentless Improvement supplements are distributed directly ONLY by

1. website or via
2. Amazon FBA (Fulfillment By Amazon).

Any other source of our products is UNAUTHORIZED and could be counterfeit!

I am taking action right now against the multitude of sellers on EBay who are listing Relentless Improvement brand products and stealing copyrighted text and images and registered trademarks.

If you are buying what is claimed to be our product from EBay sellers, you may buying expired product, counterfeit product, and/or product of unknown origin and content.

Relentless Improvement Nutritional Supplements on Amazon

I think my of you already know Relentless Improvement nutritional supplements are sold via Amazon FBA? What is new is the level of integration within the FBA (Fulfillment By Amazon) system, for example there is the Relentless Improvement Amazon webpage. Go check it out...nifty cool eh? Clean, concise, easy!

Sunday, October 01, 2017

Where Is It "Made"???? ARGH!

Been sitting on this post in my mind for a long time, here it comes...

"Where is it "made"?

Define "made"?
Why does it matter?
Do you have expertise in sourcing and manufacture?

"Made" means what? Where the capsules were placed into the bottle? Where the capsules were manufactured? Where the capsules were filled? Who made the bottle? Where the cotton insert came from? How about the desiccant packet? The excipients? The LABEL???

On and on and on...Getting my drift and sensing my frustration?

Here is what you probably meant to ask and the way you should have worded your question: "Where was the active ingredient raw material manufactured?" See? But now you've opened yet another can of worms because it's not that easy either! How about the input ingredients used to manufacture the active ingredient? The machinery used to manufacture? Is the ethnicity of the employees the same as the country they are based in?

IT IS A GLOBAL ECONOMY. IT IS A GLOBAL SOURCING AND MANUFACTURING REALITY. "Made" is a very slippery and elusive concept. Furthermore, most supplement manufacturers will simply lie to you, "SURE it's 100% made in USA!" Bullshit.

Follow this up with the fact that USA raw material manufacturing is non-existent. Our domestic facilities were gutted a long time ago. You don't have to like it, you just have to understand and accept this reality. Some small-scale, niche materials (myco products for example) are available in the USA but that is the exception not the rule.

Moving on...what is the NUMBER ONE country cited in FDA OUS Warning Letters By Geography for the past four years? INDIA. Fact, yet whoever asks if raw material comes from India? What is the number two on the list EUROPE! Following up at number three is China.

Look, you want to be a smart consumer. You want safe, effective products. You want to pay low prices. Raw material from pharmaceutical-quality manufacturers in China fills the bill. Period. End of story. I could buy from Europe, risk the high level of quality problems from some countries there, and have to charge you twice as much, is that really what you want? The active ingredient for 99% of ALL nutritional supplement companies come from China and India. Fact. Period. End of story.

With my business, Relentless Improvement, outside of the active raw material, everything else happens and/or is sourced in USA. Concept, Formulation, Administrative, Management, Bottles, Capsules, Excipients, Desiccants, Production of the finished product, Labels, Storage, Distribution.

Relentless Improvement products are sourced, formulated and manufactured based on quality, effective doses, low or no excipients and proven efficacy. The finished product batches are documented by a third party USA-based analytical laboratory. These are the facts that matter. Period.

I really hope this post helps to cut the bull promulgated by "100% USA Made!!" claims and clarify the simple reality of how business is done in today's world.  Don't ask "Where is it made?" instead seek businesses that tell you the truth and care about quality over marketing BS.

Wednesday, January 25, 2017

Ganoderma, Reishi (Ganoderma) and Lion's Mane. Relentless Improvement Has You Covered!

There is a great story out today about the medicinal properties of certain mushrooms.

"Cordyceps, considered to be a medicinal mushroom in classical Asian pharmacology, prevented neuronal cell death and memory loss due to its antioxidant and anti-inflammatory effects."

"The Lion's Mane mushroom, a rare edible used for culinary and medicinal purposes in China and Japan, was shown to have positive effects on mild cognitive impairment."

"And the Reishi mushroom, long considered to be a superior herbal remedy, showed evidence of improving cognitive abilities and increased longevity."

Relentless Improvement offers all three plus Turkey Tail and Active Hexose Correlated Compound (not mentioned in story). These are all available via our Amazon FBA Webstore:

Lion's Mane
Reishi (Ganoderma)
Turkey Tail
Turkey Tail with Fucoidan
Active Hexose Correlated Compound (mushroom extract)

All except Active Hexose are 100% USA cultivated/sourced raw material. All are 3rd party tested and documented.

Friday, January 06, 2017

Relentless Improvement 2017

Hello Dear Readers! The good news: 2016 was incredible,  I was and am covered over providing you with new products of the highest documented quality. Wow, crazy! The new year 2017 holds more of the same, perhaps a few less new products than 2016.

Thank you to all my Relentless Improvement website and Amazon FBA customers! The direct to consumer business model I have always adhered to provides you with the best quality, highest purity products at great prices. The more products you buy, the more I can add new ones and lower prices.

Here is a list of the products added last year, in case you haven't kept up. These are available only via my Amazon listings and not on the Relentless website:

Fucoidan+Turkey Tail
Ganoderma (Reishi)
Hydroxycobalamin B12 Capsules
Turkey Tail

I'm eyeing some interesting materials to add for 2017. If you have a suggestion please email me at, tell me you read this post, and give me your suggestion. must be able to sell on Amazon! So no wild gray area stuff please :-)

As always, since January 2005, I thank you for your trust and support.

Thursday, October 20, 2016

Who IS Relentless Improvement LLC? Why are you different from all the other me-too supplement businesses? What's new??

Why, thanks for asking! I just updated the company description on Amazon, here it is:

"Serving you with unique, documented pharma-quality products since January 2005.
You may have just discovered the Relentless Improvement® brand of nutritional supplements,  but we've earned a reputation for quality, unique products and formulations over more than a decade.

Why should you do business with us?

  • Relentless Improvement brand products are the highest quality at great prices.
  • We do not, and have NEVER, given free or subsidized product in return for reviews. ALL of our product reviews are from real people who bought at full price and decided to write a review.
  • Relentless Improvement brand products are formulated, mixed, encapsulated or tableted, bottled, safety-sealed in USA-based, FDA-registered, GMP-compliant facilities.
  • ALL finished products are documented at a FDA-registered, USA-based, independent 3rd party analytical laboratory. The resultant Certificates of Analysis (CoA's) are tied by lot number to each batch of finished products. The is your ultimate and ONLY assurance of quality and purity.
  • Direct to consumer business model.  No middlemen to take a cut that results in higher prices for no added value to you!
  • Relentless Improvement is a tiny family-owned business and a privately held company- our sole focus is pleasing YOU, not shareholders or investors.
  • Over the years we have supported and given back to the community, organizations such as: The Methusalah Mouse Prize, Betterhumans, World Transhumanist Association and Immortality Institute

Relentless Improvement products have been available as FBA (Fulfillment By Amazon) now for 2 full years. In fact some of the new RI products are now ONLY available via our Amazon listing. It's a great distribution channel, especially for Amazon Prime members.

New Products now available on Amazon:
Fucoidan+Turkey Tail
Lion's Mane
Rhodiola 5%
Turkey Tail

Saturday, September 03, 2016

Relentless Improvement New Products. Innovation galore!

Yes, it's true this poor blog has been left to rest for several months. Have no fear, there has been no rest for the Relentless Improvement product offerings research and development!

New- 25mg Micronized DHEA/75mg Micronized Pregnenolone combo. Wow, the latest micronized raw material plus efficacious dosing plus NO EXCIPIENTS!  Pharma-quality material at a very cost-effective price. Immanent release.

New- Ganoderma/Reishi, high-dose 700mg PER capsule (not per 2 capsules). Standardized to NLT 85% polysaccharides, NLT 33% Beta-Glucan. Full-spectrum, ulra-pure, USA cultivation and manufacture. NO EXCIPIENTS. Immanent release.

New- Citicoline. A generous pharma-grade 300mg per capsule. NO EXCIPIENTS. Immanent release.

New- Artemisinin 99% Extract. Ultra-high purity, cost effective price! Approx Oct release.

Super secret new products announced now for the first time: 

*Rhodiola ultra-high potency standardized extract: 5% Rosavins / 2% Salidroside compared to everyone else's same old 3%/1% stuff. As usual Relentless Improvement defines the top end of the market and it will be priced right. Approx Oct release.

*Fucoidan 85% standardized extract + Turkey Tail (USA cultivation and manufacture). You want laser targeted support for certain health conditions? You got it in spades with this one, stay tuned. There is nothing else like it in the world.Approx Oct release.

For 11 years you have depended on Relentless Improvement nutritional supplements for documented quality, high-purity products at fair prices. The owner continues to work 7 days a week, 12 hours a day to bring you value and innovation. Thank you for your support! 

Wednesday, April 27, 2016

Win Steve Cronin’s $200 Nootropic Starter Kit!

Win Steve Cronin’s $200 Nootropic Starter Kit!

Steve reviews various products and when he has extras, he gives them away. Nice guy!

Steve has a very fun, informative, and entertaining channel on YouTube at this link:

Saturday, March 26, 2016

D-Serine and L-Serine Amino Acids Now Available For Preorder

D-Serine and L-Serine now available to preorder. Shipping approx April 30th. Safe, rare, very interesting materials.

Wednesday, March 23, 2016

Steve Cronin reviews Alpha-GPC on YouTube

Fun video review from Steve Cronin of Relentless Improvement Alpha-GPC.

Monday, March 14, 2016

Relentless Improvement brand Active Hexose Correlated Compound- Incredible Value


Relentless Improvement brand Active Hexose Correlated Compound. Polysaccharide content min 40%. Mushroom mycelia extract rich in acetylated alpha-glucans with content exceeding 25%, compare to popular selling products (AHCC® brand name) which are less than 18% α-glucan.

Finished product testing at USA, FDA registered laboratory documents Polysaccharide content exceed 50% (spec was 40%) and Acetylated Alpha-glucan exceeds 50% (spec was 25%!).

Water extraction process ensures no harmful residual solvents.

Another amazing quality Relentless Improvement product.

Active Hexose Correlated Compound.

Sunday, January 17, 2016

Consumer Lab on Proprietary Formulations

Ever since I started Relentless Improvement way back in January of 2005, I've avoided "proprietary formulations" because they exist almost exclusively to cheat the consumer. By disguising doses of individual ingredients it is impossible to form an informed objective buying decision. When you look at a Relentless Improvement product label, you'll find over-disclosure in most cases. Cis or trans-form, percent of standardization, amount of active content broken out. For those that choose to be an informed consumer it's the only way to go.

Here is what ConsumerLab had to say in response to one of their subscriber's questions:

I take a supplement containing a "proprietary formula" which lists many ingredients. Can ConsumerLab test the contents so I'll know the amounts of each ingredient?

Answer: has long cautioned against purchasing supplements with proprietary formulas and typically does not test them. We may, however, check listed amounts of other key, individually listed ingredients in the same supplement. In some cases, we have found high levels of contaminants which, we suspect, originated from ingredients in a proprietary formula.

The major problem with "proprietary formulas," as well as with proprietary "blends" and "complexes," is that they permit manufacturers to withhold important information about what's really in a product. The company only has to list the total amount of formula, not the amount of each ingredient in the formula. The formula's ingredients only have to be listed in weight order, i.e., based on their relative contribution to the weight of the formula. Furthermore, the formula may change over time without you necessarily knowing.

Proprietary formulas are often developed around an expensive ingredient, like CoQ10, because this allows a company to use less of the expensive ingredient, creating a formula in which the expensive ingredient is just a small part of the formula. We have seen this with ingredients such as chondroitin in joint supplements, and SAMe. We also see proprietary formulas marketed for uses such as cognitive enhancement, nerve pain, or weight loss where a company may try to impress the consumer with a laundry list of ingredients having only shreds of evidence relating to the intended use. In most cases, the formulas themselves have not been clinically tested."

Monday, December 21, 2015

Amazon Compensated/Subsidized Reviews

"Hi there,
We use quite a few supplements and nootropics and I noticed you don't have any reviews on your magnesium l-threonate. Would you be interested in providing me a sample (of that one and/or any others you'd like) in exchange for an honest review?

"Dear xxxxx,

Thank you for your email. The Mag Threonate is a new product hence the current dearth of reviews. It has always been very important to me that all reviews of my products (whether on Amazon or on my home website) are organically driven from full-price purchasers. You sound like an honest person who would write an objective review, however, as you know, reviews placed by compensated/subsidized reviewers are rampant on Amazon. I personally feel they are a fraud upon the consumer, therefore I choose not to participate in creating more of them.
Thanks for considering my point of view.
Kind Regards,

That is self explanatory right? Am I the only one who is sick and tired of fake reviews? The easy way is to pay (subsidized/free-products) for reviews to try to drive clicks and sales. But it's wrong in my opinion because no matter what I'm told otherwise, I believe the review is compromised and not objective. Enough problems with shady players in this business no need to add more.

Wednesday, December 16, 2015

2015 Recap = Changes!

To summarize and recap 2015 = Wow!

*Transitioned to 100% Relentless Improvement brand products.
*Added 9 new Relentless Improvement brand products. Now offering 32 items.
*Redesigned and streamlined the RI website.
*Transitioned to 100% Fulfillment By Amazon vs listed on Amazon and fulfilled in-house previously. Now Amazon Prime members get free shipping.
*Held the line on price increases in spite of increased input costs and much higher USPS shipping costs. 
*Transitioned to direct/in-page PayPal checkout process.
*Another year of sales growth!

In this holiday season (I'm a Winter Solstice celebrating fellow myself) I want to take the opportunity to publicly thank my many long-time, loyal, supportive customers as well as all the new ones: Thank you for your trust and support!

For 2016 expect more of the same fast order shipping, high product quality and purity, and more new products. Your support makes it possible.

All the best to you and yours, and may the best of luck come your way in 2016.

Thursday, November 26, 2015

Hey Pete! What's in your daily nutritional supplement regimen?

Hey Pete! What's in your daily nutritional supplement regimen?

Funny you asked, I was just thinking of posting it up!

In all seriousness, I've personally switched things up a bit and wanted to share with you. Otherwise healthy and active mid-50's male, so this could be a good regimen for many of you as well. You know the FDA and FTC frowns on health claims, so do your own research on these or, if you're lazy and trust my research as a nutritional supplement business owner, just copycat me ;-)

Whenever possible I like to bring to market products I would want to take myself, and source and formulate them for maximum efficacy, not maximum profits. Therefore all the items listed below are Relentless Improvement brand. Doses are split AM/PM.

Here is a link to Relentless Improvement Nutritional Supplements All Products to save you from having to click on different links if you choose to place an order.

In no particular order:
EgCG - 2 capsules
Hydroxocobalamin B12 - 2 tabs
Lithium Orotate - 1 tabPM
Pterostilbene - 2 capsules
PQQ - 2 capsules
Vitamin K2 w both MK4 and MK7 - 3 capsules
ALCAR (Acetyl-l-Carnitine) 2 capsule AM, 1 PM.
Na-R-ALA R-Lipoic Acid - 2 capsules
Alpha-GPC - 2 capsules AM, 1 PM
Magnesium-l-Threonate - 1 AM
Active Hexose Correlated Compound - 4 capsules AM empty stomach
Carnosine Eye Drops - 2 drops in AM
Lutein and Zeaxanthin - 2 capsules

Remember, everyone is different biochemically and with different health needs. You might chose different products based on the specific health or condition "support" that fits your needs. I am also a believer in trying materials and if I don't like the subjective effects, I don't use them and vice versa. It takes time, effort and money to find and fine tune your own specific choices, but it's worth the effort!

Wednesday, November 18, 2015

Active Hexose Correlated Compound (also called "AHCC") Studied for HPV Supression/Eradication

Amazing study and ongoing research regarding Active Hexose Correlated Compound.


Three patients showed complete eradication after stopping AHCC. Two have yet to complete their courses of AHCC, but have tested HPV negative. The remaining patients stopped taking AHCC before testing completely negative. The next step would be a Phase II double-blinded, placebo-controlled trial to confirm the early results of the pilot study.
The regimen they determined involves taking three grams of AHCC on an empty stomach once a day for up to five months. It’s a course of treatment Smith gladly shares.
“It’s definitely in the category of ‘it won’t hurt you,’” said Smith"

Phase II trials in progress:

"This is a phase II randomized, double-blind placebo-controlled, crossover trial. The primary outcome of this trial is achieving durable eradication persistent high risk HPV infection determined by HPV negative test results achieved while on active treatment with AHCC (Active Hexose Corellated Compound) and maintained for 6 month post supplementation and 12 months post completion of AHCC treatment compared to placebo."

Just a few months ago I introduced one of the most pure and potent Active Hexose Correlated Compound products available anywhere at a very cost-effective price.

"Compare this product to products using the "AHCC®" brand name material. Relentless Improvement brand Active Hexose Correlated Compound acetylated alpha-glucan content considerably exceeds that of AHCC® brand extract when compared mg to mg dose.

Relentless Improvement brand Active Hexose Correlated Compound. Polysaccharide content min 40%. Mushroom mycelia extract rich in acetylated alpha-glucans with content exceeding 25%, compare to popular selling products (AHCC® brand name) which are less than 18% α-glucan.

Water extraction process ensures no harmful residual solvents.

•GMO Free
•Pesticide Free
•Complies with vegetarian diets standard
•Does not contain any animal ingredients
•Contains NO Japanese content (no risk of radiation contamination)
•Contains NO candelilla wax.