Tuesday, December 20, 2005

Opportunities Abound

This is oriented to businesses, but is just as applicable to consumers :-)

There is so much opportunity to improve your life by improving the lives of others. I am convinced the one results from the other.

There is so much opportunity to make something better. Why not take a chance and fix one little thing that bugs you and share it with others?

There is so much opportunity to invent, innovate, design and specialize. Are you making any effort to contribute? Or do you just sit on your ass and share your sense of entitlement to anybody willing to listen?

I think it is a huge problem in business today. Big, bloated, out of touch companies run by people who would run from a Customer if they ever saw one. Ivory Tower Insulation. Or. Plain laziness and a total lack of vision.

It frustrates me because I can see how smoothly things can work, and how well they can be designed. So many opportunities just waiting for someone with the balls and vision to act on them.

Clue: Nobody gives a crap what you did for them yesterday, or what you were the first with or whatever. Yawn. What your Customer cares about is what can you do for them today? How do you add value today? How do you make things faster, better, more intuitive, easier for your fellow man today?

Businesses: Why don't you innovate and improve some part of your Customer purchase experience? Why don't you invest some money in providing more value? Why don't you go dig up incredible products from undiscovered suppliers?

Another company can always undercut you in price, but they would have to invest some creative capitol to offer greater value. Most are too lazy to compete on those terms.

And specialize! Don't try to be everything to everybody. Find a niche and know it better than any other company in the world. Why not specialize in Vitamin C? Or Calcium?

Does the Northern California/Bay Area climate of innovation drive me? I see so many opportunities to do well by doing good. It fuels me every hour of every day, I can't stop thinking of how to give my Customer a better purchase experience. Why does a day have to be only 24 hours?

Does the thought of having your own business intrigue you? Have a business and crave ideas? Simply want to view an incredibly inspiring entrepreneurial perspective? Check this out. Let me know if you enjoy it.


Google - Powered by ... Flaxseed?

Would I lie?

"Page and Brin experimented with numerous avian motivators before settling on a combination of linseed and flax (lin/ax) that not only offered superior performance, but could be gathered at no cost from nearby open space preserves. This open space lin/ax powers Google's operations to this day"

It is all in this informative article on the Google site.

New Product Addition

Did the smart-drugs make you too smart? Want to bring yourself back down a bit? We have just the thing ...

Yes, it is a real product, no we are not really adding it.

Cheers and a Wink-

Two Different Customers. 10 Ways to Improve Your Life.

After my post below, I had a thought hanging around the back of my mind but couldn't quite get it to gel. Until last night. You know how it is - you go to bed and ruminate for a few minutes on the day?

Shane made an comment that struck me. Our Customers tend to fall into two groups:

1. Regular customers.
2. One-offs.

I think the main commonality of the regulars is that supplements are a "Lifestyle" for them. They chose to accept that intelligently crafting a regimen and then sticking with it will benefit them.

The one-offs are looking for a quick fix.

We are happy to help the one-offs, but my orientation is helping people achieve long-term results. That doesn't happen with a haphazard approach.

Do yourself a favor. Sit down, grab pencil and paper. Be honest with yourself and examine the life you are living.

Is your foundation in place?

1. Exercise (daily if possible).
2. Sleep (keep a pattern, asleep/awake at the same time).
3. Healthy diet (no sugars, low starches/flours, lots of healthy fats, nuts, fish, fresh veggies or sprouts).

How is your emotional health?

1. Stop obsessing over things you cannot control.
2. Grow by accepting more risks and trying new things. Your fears will melt away.
3. Give yourself options. You always have them, you don't always look for them.
4. Change is inevitable. Embrace and seek it. A weight will come off your shoulders when you do.


1. Do your homework! Reason out a smart plan. If you need help, find someone you can trust. Beware of anonymous internet posters! If you do not know for a fact who is behind that screen name, why would you listen to them?
2. Stick with your plan. Don't flop around with the latest fad. Make changes when the science/research prompts you to. Not your Aunt Mamie.
3. Keep your plan as simple as possible.

Being a careful supplement shopper:

1. Avoid MLM (multi level marketers) like the plague. Their reason for existing is to enrich themselves by inventing fads. I consider them to be parasites.
2. Never, ever, do business with a web site that makes you fill out a form to contact them!
3. Price is not the bottom line. Efficacy, quality and value are.

Hey! You got three freebies. Now that's value added.