Monday, November 07, 2005

Mera Pharmaceuticals AstaFactor Astaxanthin

Available early next week: AstaFactor Astaxanthin.

Did you see the profile of this company on "Dirty Jobs" on the Discovery Channel? They offer a Salmon Oil and Astaxanthin product, "SalmonEssentials", a pure AstaFactor "Rejuvenation" product and the mega-dose AstaFactor "Sports Formula" with a huge 10mg of pure Astaxanthin content.

What is the big deal? Super potent antioxidant, and you know how important antioxidants like astaxanthin are for healthy cells and anti-aging at the mitochondrial level. Furthermore, astaxanthin is superb for reducing inflammation and would be an incredible used in combination with a time-release r-lipoic acid like R-PLUS R-Lipoic Acid.

We are only able to obtain a very limited quantity, and I am grabbing 4 of the Salmon Essentials for myself. Expect the SalmonEssentials (3 softgels = 4 mg of astaxanthin) and AstaFactor Sports Formula (2 softgels = 5mg of astaxanthin) to start shipping approx next Tuesday (Nov 15th). If you want some, preorder now to lock in your availability as succeeding shipments are weeks away.

The AstaFactor Rejuvenating Formula is at least 4 weeks away from shipping, so you can preorder if you like, but you have a much longer wait.

Wow, imagine a pure, clean salmon oil combined with astaxanthin. You have heard how good salmon is for you. The latest issue of Life Extension Foundation magazine has an article by renowned Dr. Nicholous Perricone espousing the virtues of astaxanthin and he rates it number one of his top supplement recommendations!

Mera Pharmaceuticals, our supplier partner, provides the only pharmaceutical quality astaxanthin, don't waste your money on the crap selling for $6-$15 a bottle. We are looking out for you- we already offer you easy quantity discounts for those wishing to stock-up and save money.

As usual Relentless Improvement seeks out the unusual but highly effective products that help you to live a better life.


Ecommerce Customer Service

I posted a week ago about my favorite soap. After placing my order I still don't have it. Nor did I ever receive any updates about when it would be available.

I just called the gift shop at the Ahwahnee hotel, reached the 'internet" customer service and discovered that my order went through their site but somehow was forgotten. The woman I spoke to obviously could care less about helping me, told me the site advised delivery in 3-4 weeks which is incorrect- it doesn't say that. And what kind of business considers 3-4 week delivery as acceptable? What a joke.

Well, they found my "missing" order and told me it will ship today (we shall see). No apology, no "thank you for your patience", no "thank you for your order", just a feeling I was responsible for interrupting her day.

All in all, while the product happens to be excellent, my purchase experience sucked.

My challenge is accepting this atrocious level of customer service, and a less than perfect web purchase experience. Put me in charge of that (likely tiny) operation and heads would roll ASAP.

Many people think they pop up a Yahoo! store, get a PayPal account and bam, they have a fine internet business. Ugh. Look, I have news for you that you can take to the bank:

Customer service rules all. A quick, easy purchase with email follow-up at every stage is critical. Fast delivery is crucial. Automatically providing a tracking number should be expected. Greet phone calls with a smile in your voice.

If you are putting up a web store just because somebody told you that you need to have an internet site is a disservice to your Customers, and your business, because if you provide a crappy experience, good Customer comments turn to bad comments.

Back in the late 90's when the web was in its infancy, people didn't know better. Well, they do now, and there are no excuses for anything less than an AWESOME, FUN, INCREDIBLE ecommerce transaction!

Rant over.

I wish I could figure out who makes that soap. I would love to offer it to you on my site.