Sunday, October 30, 2005

Pay Per Click- Insanity or What?

I will give you some "inside-baseball" this week on supplement businesses and their use of Google pay per click ads. Specifically, some crazy stuff I see going on behind the scenes.

Some of you know we have always used pay per click ads- that is how you found RelentlessImprovement to begin with. Come to think of it though, some of you also have no idea what the heck I am talking about. Regardless, I will explain so all can share in the learning fun.

We have become pretty smart in how we deploy our marketing dollars in this area, but some businesses methods leave me agog with incredulity. The biggest businesses are the ones most entertaining.

I will share what I mean later in the week.

Clean Up Your Act

Clean up your act, and enjoy every minute of it.

By now you know I love to publicize companies and products that I have had a great experience with and offer a superior value. The Olive Oil Soap sold in the Ahwahnee Hotel gift shop is awesome! I love this stuff. It comes in several scents and my faves are Almond and Clove, Spearmint and Lemongrass (Vanilla and Oats is great too).

Imagine yourself lathering up with a soap that is good for your skin, leaves you smelling fresh and energizes you with a zesty feeling. I have used it for several years and would not want to use anything else. This would make a great gift for the significant other in your life too.

Try some, and please let me know what you think. I find a bar lasts me about three weeks with twice a day use. It also works very well in lieu of shaving cream, so you can save a buck there.

As usual, I have no connection to the vendor, this one is concessionaire for the National Park Service.

Pete