Thursday, October 06, 2005

Customer Feedback

"Pete -

I just wanted to say "thank you" for your quick fulfillment of my
order! I placed my order on Monday and received it today - very
impressive. Your thank you card and helpfulness on the phone were also appreciated.

I do appreciate your approach to business - it is refreshing to deal with someone who is both professional and courteous.

Matt S."

Thanks Matt! We appreciate the feedback- it drives us to discover additional ways to build even more value into your experience with Relentless Improvement.

Grapefruit Juice- Hidden Killer!

Ok, so I went for an over the top title. Seriously- this new peer-reviewed report looks at how certain fruits and vegatables can affect pharmacokinetics.

A quote from the article-

"As little as 6.0 oz of grapefruit juice may lower the amount of a drug needed to produce the desired effect, which could cause an overdose. The blood that absorbs nutrients passes through the liver before reaching the general circulatory system (the first-pass). The ability of a drug to successfully pass from the GI tract to the plasma is called its bioavailability. Grapefruit juice inhibits first-pass drug metabolism, increasing bioavailability."

I remember reading something about grapefruit juice years ago, this provides a lot more info.


(Obvious?) Clues to Shop By

I like to check out various product keywords to see who and what is being advertised on the pay per click ads. What I find is usually entertaining and appalling at the same time.

As you shop the net for supplements see the if the web site uses the word "Miracle" or uses any "Featured on TV!" references. If so, exercise your better judgment and move on, because you are being pitched.

Contrast that approach to one that instead makes use of referenced scientific/university studies that have been published in peer reviewed journals.

Which products do you think are more likely to be truly effective?

The marketers prey on your willingness to suspend disbelief, and are selling you the sizzle, not the steak. Some things never change- if it sounds too good to be true, it probably is!