Ha! I agree with them! In fact, that is why I started this business in the first place. To make an effort to separate the good stuff from the snake oil. And there are some very effective products out there (My blood tests prove it).
It is hard, very hard to ferret out the top-quality suppliers. I think we have earned a grade of "B" so far and are taking steps to raise that to a "B+" over the next few months. We have more things going on in the background that will further raise the bar in the nutriceutical business, and will be making some changes to our supplier line-up.
For those wondering, yes Relentless Improvement offers Premium-Quality Nutriceuticals, spelled with an "i". That's how we spell it.
A quote from this press release:
"Europe's Young Adults consume 36% more nutraceuticals than an average consumer, and even in the US the figure is as high as 28%. Despite stereotypes about Europeans being particularly distrustful of business, 45% of Americans say that they largely or entirely disbelieve food and drink manufacturers health claims, a similar figure to France and far more than in the Netherlands."
The hypesters and BS artists are rampant, and you are right to employ "buyer beware" approach. Shop for products from the highest quality suppliers, backed up with cited research.