I am a Seth Godin fan. I believe in the philosophy of adding value to every step of our Customers purchase process. This post in his blog pretty much cuts to the chase.
You will never receive soggy rolls from us! (we don't sell rolls anyhow)
We want to offer you an exceptional experience. Your feedback says we are hitting the target. The sales growth says we are doing things very right. Conversion rates say you like the speed, quality and service we provide you.
But how do we raise the bar even higher? Please email and let me know.