Friday, September 30, 2005

Did I Mention The New Site?

You already know the back-end, or as you know it better, the shopping cart, is new and awesome. The Customer feedback regarding the shopping and purchase experience has been universally positive.

What you did not know however is that around here innovation never rests. While our competitors are still trying to figure out how to put up and keep a web site running, we are about to raise the bar. Again.

Actually we about to take the bar and launch it into the next galaxy. The goal was to provide our Customer not only with a safe, simple and enjoyable purchase experience, but to achieve Gestalt-like results.

The Relentless Improvement team blows me away with what we can achieve when we reach for the stars.

You, our Customers, are in for a real treat. Coming soon...


Thursday, September 29, 2005


"Great service and incredibly fast shipping :-)"

Wednesday, September 28, 2005

R-Lipoic Acid, The Bad News

In The Race To Save a Buck- Everyone Loses.

Are you really taking R-Lipoic Acid?

A major supplier of raw material bulk powders has for more than 6 months been selling what they claim is European R-Lipoic Acid. This product has been going to suppliers and bottlers all over the country and is on store shelves and internet sites under various brands. It priced at the lowest end of the R-Lipoic market, and is not a stabilized r-lipoic (like the ones we carry).

One small problem with this scenario; the material is not R-Lipoic Acid, it is the inferior and much cheaper cousin Alpha-Lipoic Acid. And it is not manufactured in Europe, it is from China.

An enantioselective HPLC testing method clearly showed two peaks, one for RLA and the other for SLA. These twin peaks in the test combined with a melting point analysis, clearly proved beyond a doubt that the product was not what was claimed.

Sadly, it is a buyer beware market right now, and very few distributors, bulk powder suppliers and finished product producers employ any quality measures when it comes to being able to differentiate one product from another.

This bulk powder supplier has been notified of the bogus material of which they have already sold hundreds of kilos. They have been provided the opportunity to do the right thing- stop advertising this material and recall the falsely labeled product.

They have so far chosen to do neither, and are continuing to sell racemic Alpha-Lipoic Acid as R-Lipoic Acid.

R-PLUS R-Lipoic Acid, Good News

Dear GeroNova,

"I just started taking the R-plus – it is amazing. I have multiple disc herniations in my cervical spine and take several excellent herbal anti-inflammatories that keep it under control without screwing up my GI tract or kidneys. I started taking 2 of the R-plus yesterday and the difference in pain/inflammation was unbelievable. I did not realize the pain I was living with until I felt the difference. The R-plus must have really tamped down on the production of the inflammatory cytokines because I really feel the difference. Also noticed the hypoglycemic effect right away. Got a bit dizzy until I ate then felt phenomenal. First time I have felt ANYTHING from a lipoic acid product, and I have taken many in fairly high doses. I am telling everyone I know about so I am sure you will get some calls.

Greg Maurer"

One More? Sure!

It is hard for me to fully express my appreciation for feedback like this:


I know I've said this before, but I would like to take this opportunity to once again offer my profound gratitude to Relentless Improvement. It is truly refreshing to find a company that exerts so much effort in customer service, product quality, and providing a sense of assurance to the customer. In a world that is all but consumed with the profit motive, you are one of the few gentleman that are left. I thank you striving not to meet standards of integrity in the world of life extension, but in many ways for establishing these standards.
-A Customer"

This sort of thing drives us to raise the bar ever higher. We have many good surprises in store for you in the coming weeks and months. Thank you for your trust and support.

Thank you!

Tuesday, September 27, 2005

US Customer Feedback

Don't let me leave you with the impression that only International Customers are happy with us :-)

"Thanks again, Pete. Also wanted to let you know that I've got my mother in law buying Ortho-Core from you. I'm also going to be sending the guy who cuts my hair your way. I appreciate your product selection as it's of the highest quality."

Chris in Virginia

Happy International Customers Part 2

"I just received the package! Wow I had never expected such a fast delivery! The package also went through the customs without being opened. Well, I don't know how you managed that because that was the first package I got from the US that was not opened by the customs. I'm completely satisfied and will order some more from you in the near future."
Kai in Germany

The reason things usually go very smooth for us is that we follow all customs rules to the letter. Some companies will alter either the quantities or prices on the shipment, but when local customs catches the diddling, they are blacklisted from that point forward.

Once a company is flagged as submitting bogus paperwork, their shipments have problems making it through customs, and their Customers suffer. That is why we don't play games with invoices and packing slips.


Monday, September 26, 2005

Healthy Food- Bob's Red Mill and Others

Thought I would share some favorite sites with you.

These products can be found in the Western US at Trader Joes and Whole Foods Market and probably other places.

But I like to order from their web site because I can pick exacly what I am looking for and they UPS it to me a few days later.

I don't make a dime from giving the folks at the links below this publicity, so no conflict of interest. Check 'em out and see what you think.

I like to make breakfast with Buckwheat Groats (a seed, not grain like wheat or barley), mixed with Organic Pastures raw milk and their Golden Flaxseed Meal. They also offer Walnut bakers pieces (walnuts are one of the best nuts for your health), and a delicious Saigon Cinnamon.

The antioxidants are provided by blueberries, fresh or frozen and sometimes sugar free Acai from Sambazon. Don't buy the sugar laden multi-level marketing acai crap!(MonaVie-ugh!) This stuff is not nearly the quality that Sambazon is.

So there you go. Make yourself a delicious and very healthy breakfast from the above and your body will reward you.


Saturday, September 24, 2005

Our International Customers

"I receive today. Your the best in price and services. Thank you."
Albon- France

"Just to let you know I have now received the order.
Thank you!
Martin- Australia

We ship all over the world, and we love our International Customers. S&H is $10 up to 1.5lbs, it averages about $5 additional for every pound above that. You will find us to be very competive on our international shipping rates.

Feel free to email ahead of your order for a firm quote on shipping.

Regarding VAT's, customs taxes, import duties etc. We do NOT charge you for any of these. Any local taxes are entirely your responsibility. Our European friends may be used to VAT being charged for inter-country transactions. We do NOT do this.

Most orders ship within 24 hours, we have never had a lost or damaged order. The only order we have ever had refused by local customs was Ortho-Core multi-vitamin (of all things) by Denmark.

With the internet, it is now a small world. Let us earn your trust and provide you a great value for your Euro, Sheqel, Yen, Won, Peso, Zloty, Koruna and Krona's.


Friday, September 23, 2005

Friday Thought:

"Companies should be idea-led and consumer-informed"
-Doug Atkin, partner, Merkley Newman Harty

I love it.

We firmly believe that only a relentless pursuit of innovation and quality can ensure our long term success.

Thank you to our Customers for your support. Your positive feedback fuels our passion to provide you a perfect buying experience.

Happy Friday,

Hurricanes and Your Supplement Prices

You might ask...
Wha? How would a hurricane affect the cost of supplements that I buy from you?


The oil wells in the Gulf Of Mexico have been pounded, and much of the US refining capacity is located on the gulf coast which, as you know, has suffered enormous damage. It is a simple situation of supply and demand. Supply has been reduced and demand has held steady. In business, that always results in higher prices.

Increased petroleum costs pervade every aspect of our lives. In the case of the products that we sell, our suppliers have already advised of higher costs associated with the bottles. The increase in cost will be on the order of 25%. (late edit- the cost to the bottlers of the bottles will be 25% higher)

We and our suppliers will absorb as much as we can, but at some point we will be forced to pass along these cost increases.


Thursday, September 22, 2005

EGCG and Alzheimers

This New study showing the exact product we sell can help you avoid Alzheimers.

EGCG Max contains a multiple catechin complex for enhanced effect. EGCG Max has always been sought after by the consumer seeking the highest quality EGCG available.

From the research:
"Dr. Tan said humans would need to eat at least 1500 mg of EGCG daily to equal the injection dosage that benefited the Alzheimer's mice - an amount that has been studied in humans before, and found to be safe and well tolerated."

EGCG Max is 700mg per capsule, 90 capsules to the bottle. You certainly get what you pay for.


Ortho-Bone Super Sale

We rarely offer these kind of discounts on products from Advanced Orthomolecular Research.

Ortho-Bone is a premium bone health supplement containing MCHC Calcium and Phosphorus, essential minerals and vitamins. It is especially formulated for those people looking to stave off osteoporosis for as long as possible, and support those already suffering from it.

Women need to take a very careful look at the write-up and ingredients of Ortho-Bone. There is nothing else like this on the market.

And we are saving you $$ compared to any other retailer. offer good through Sept 30, then pricing goes back to our normally low pricing.

Grab it and growl!

Wednesday, September 21, 2005

Formulating a Multi-Vitamin. A Look Inside

Are you a Compounding Pharmacist? A Physician? Scientist? Organic Chemist?

Me either, which leaves us in the same position: we have to trust the formulation of a multi-vitamin to professionals. Your urge may be to go to the store and load your basket with a jumble of supplements and use the kitchen sink approach.

Others may choose the "I think I need such and such" approach with no underlying evidence.

Bottom line is that once you begin to add different ingredients to the mix, like cooking, you may come out with a far different result than you thought you would.

Advanced Orthomolecular Research, makers of Ortho-Core and Essential-Mix Multi-Vitimin/Mineral formulas just published a breakdown of the science behind their formulation.

Buckle up because this is a long one. Put on your thick glasses, get coffee in hand and enjoy this brand new article from AOR. This is a 7MB PDF download, give it some time to load after clicking. NOT recommended for those on a dial-up connection!

Saturday, September 17, 2005

Adding New Products, MLM, Site Evaluation

Ok- this is all opinion and business philosophy.

I enjoy grabbing the phone and talking to my Customers- they are smart, interesting people and full of suggestions for new products. There were several suggestions this week which I was quite enthusiastic to look into and see if they were a good match for Relentless Improvement to offer.

Unfortunately, they turned out to be a. Dead-Ends b. Snake-Oil c. Over-Priced (moot point due to a and b). The problem for the average consumer on the street is glossy sites and carefully constructed verbiage. The science and research for these product simply does not exist, and we refuse to carry what isn't proven effective.

Another huge, HUGE problem is MLM. Multi-Level Marketers. Much of the snake-oil is sold exclusively through MLM sites. MLM exists for one reason- part you from your hard earned money with no tangible benefit in return. Other than perhaps placebo effect.

Multi-Level Marketing is a legal pyramid scheme. There is no quality, cost or efficacy benefits that accrue to the end consumer. Even as a child I understood the concept of rip-off artist and scammers. I have despised these people and fought in my own small ways against them.

There are only so many proven substances, and only so many of them are legal to sell without a prescription. As new products become available, and the studies and research back them up, we want to be the first to offer them to you for purchase.

Our iron-clad promise to you is that we will never list a product on our site that does not have the research behind it documenting safety and efficacy. If we stock a product and either of those qualifying factors change- we pull the product from the site. We have done this with several products.

The current state of the nutritional supplement business is like the wild west, and I fear for the backlash this is likely to generate from government regulators.

Be a careful shopper, look for the research and do your own. Don't expect to get something for nothing, and be damn careful before you hand over your money!

Checklist for Sites You Do Not Want to Do Business With:
  • No address listed on the contact info.
  • No phone number.
  • The site purports to be a "Testing" site yet guides you to some products web site (they get paid commission for re-directing you!)
  • Product sold via MLM- Multi-Level Marketing.
  • No references to independent research.
  • Wild claims- nothing but customer testimonials (testimonials are fine but not by themselves!).
  • The site disabled your "Back" button on your browser.(Sleazy Roaches!)
  • The site carries Advertisement (like Google AdWords)

All for now.

Friday, September 16, 2005

MPrize Challenge

I was quite thrilled to receive an email from Aubrey DeGrey. Good stuff is afoot with the Mprize. We have already put our money where our mouth is and are about to do more of the same. Now it is your turn. The benefit is, after all, purely selfish! :-)

Dr. DeGrey says:

"SENS2 conference was a huge success, some of which extended to the Mprize. In particular, the Mark and Judy Muhlestein Family Trust has issued a $25,000 challenge donation, which means that every donation to the prize is matched 2:1 (i.e. trebled) starting today. The offer expires on Jan 1 and all these funds will be put into the Rejuvenation Prize pot. We're aiming for $200k in cash and $2 million in long term commitments by Jan 1 and we're confident we can do it, especially with some help."

Don't just sit there- follow this link and make a contribution. In a world of snake-oil and bullshit, MPrize is the real deal.


Tuesday, September 13, 2005

Reduced International Shipping Charges

We are doing it again- lowering the international S&H fees. Now a flat $10.00 US to anywhere in the world. This applies to orders up to 1.5 lbs. Over that we have to tack on a few extra dollars.

We value our international Customers and want to make it easier for you to buy from us. Thanks for your support.


Supplement "Reviewing" Web Sites

The internet is so cool. The internet is a cesspool.

Yup, both statements are true.

I have been noticing sites popping up purporting to offer "supplement reviews". They cloak themselves in an image and message that leads you to believe they are simply testing and offering you an unbiased, 3rd party review of products.

The amazing thing is, they all seem to guide you toward a purchase! Folks- please, PLEASE when you visit a website do a little poking around while wearing your skeptics hat. These "review" sites are a thinly veiled marketing ploy, nothing more.

Don't be a sucker and part with your hard earned money to scam artists. These underhanded tactics, like roaches, need a light shined on them. The only way to exterminate them is by NOT FEEDING them :-)


Chew Your Way to Dental and Heart Health


We just added a very unique product - Xylitol Sweetened Chewing Gum in two flavors: Green Tea and Peppermint. I am chewing some of the Green tea now and it is delicious.

What is so great is that it fights both tooth decay and heart disease as oral bacteria have been implicated in artery plaque formation. Lots of other benefits, check out the product pages to read more.


Monday, September 12, 2005

Performance Words, Performance Actions

I am a firm believer that you judge a person or company by their actions. Not their words. Performance separates the poseurs from the players. Our shopping cart is up and running fine however our new home page, hosted by a company that guarantees 99.99% uptime, is not up.

The reason is the Los Angeles power blackout. But when 99.99% are the words then nothing else matters. Only performance. The change will be invisible to you, my Customer, but I am looking at new hosting companies right now. It is intolerable that you cannot access our homepage for even 10 minutes.

Sorry for the inconvenience.


(Edit- Tuesday: We are switching to a new host with multiple redundant servers in different geographic locations. iPowerWeb failed as a web page host when we needed them. This related to the Los Angeles blackout yesterday. It is our goal to be available to our Customers 100% of the time.)

Thursday, September 08, 2005

R-Lipoic Customer Comment

Received an email yesterday, this is pasted exactly as written to me-

"I just had to write and give you some feedback on the RALA gel. Truly awesome stuff!!! I can't overstate this enough. I've been taking between 1-2 capsules per day (although on one particularly long day of work and training I had a third capsule) and it is an energy boost like no other. I have been having some monstrous workouts (both in the gym and on the field--I play competitive Ultimate frisbee), and have been zipping through the work day."

My personal experience with GeroNova's R-Lipoic Acid parallels my Customer's. The reason you do not hear much about R-Lipoic Acid in the news is that most products on the market never get into your bloodstream.

The molecular customization GeroNova applied to R-Lipoic exemplifies how important bioavailabiltiy is to you. Want to read the R-Lipoic Acid research?

This is the full GeroNova product line-up. We stock all of it, and in any quantity that you want to order.



Wednesday, September 07, 2005

Curcumin - Tumeric Anti-Cancer in University Studies

Good stuff on Curcumin (Turmeric) in studies at U Texas MD Anderson Cancer Center. In this article on Curcumin (tumeric) and cancer results suggest curcumin has potent anticancer properties.

From the research-

"The antioxidant, anti-inflammatory and anti-carcinogenic properties of curcumin derived from turmeric are undergoing intense research here and at other places worldwide," says one of the study's authors, Bharat B. Aggarwal, Ph.D., professor of cancer medicine in the Department of Experimental Therapeutics."


"Curcumin affects virtually every tumor biomarker that we have tried," says Aggarwal. "It works through a variety of mechanisms related to cancer development."

We offer two choices of standardized, pharmaceutical grade Curcumin/Tumeric from Life Extension and Advanced Orthomolecular Research.

You can believe these studies are not conducted with curcumin bought from the grocery store.


Monday, September 05, 2005

Mailing Lists and Your Preferences



You hate it. I hate it. What a scourge.

Ecommerce sites harvest and use your personal information to either spam you directly, or worse, sell your information for marketing purposes.

Relentless Improvement is a little different. Our new site is set to allow you to "Opt-in" to receive updates from us (once each month or two). I would guess 99% of sites do not allow you to "opt-in" as we do, instead they force you to "opt-out" (If you can figure out how and where to do it!).

We believe it is harmful to our relationship with a Customer if we send you any communication that you do not want to receive. We believe it is disrespect to send you email that you do not want to receive.

So, if you CHOOSE to allow us to send you new product and site updates, you MUST "opt-in" when you check out.

Just another way to make your overall experience with us more pleasant and confidence inspiring. We want to earn your business - not piss you off.

One very cool feature of our new website is the ability on any product page for YOU to send an email telling a friend (or reminding yourself) about that product. Try it out, you will be surprised by the results.

Happy Labor Day!

Sunday, September 04, 2005

Up and Running on the New Servers

Ok- looks like the DNS swap is propagating and I can already access the homepage on the new servers. Hopefully you never knew we switched servers and hosts as that is the way we want it. The only thing that matters to us is that you have a seamless, easy buying experience.

The new servers are hosted by ipowerweb. Click the link and see the dependability and the security measures that are employed. They guarantee a 99.99% uptime. (9/16 followup, IPowerWeb failed us, our home page went down during the LA backout this week. We have since located to a new hosting company. I cannot recommend IPowerweb.)

The shopping cart itself is powered by Nexternal Solutions who guarantees us 100% uptime. That level of service my friends is unheard of. The previous ApplePie shopping cart, while adequate and secure, did not offer you the functionality that you deserved.

Onward and upward as we can now re-focus on rolling out new products to you, and maintaining the service levels you have come to expect from us.

Thank you for your support, and with your continued business we will endeavor to provide you with a simple, easy, fast purchase experience. We don't want to be the biggest, just the best!


Accessing the New Site

We will be doing some maintenance on the homepage, and while doing so you may still shop our site at:


Sorry for the temporary inconvenience as we grow to serve you better!


Thursday, September 01, 2005

The New Site is Live

With great fear and trepidation and a boatload of excitement, we flipped the switch on our new site just moments ago. See what you think. Once you create an account, you are set-up for one of the easiest, most fun shopping experiences of your life.

(or so we hope)

More on the new features in the next blog post. Don't let the modest homepage fool you :-)

Enjoy the fruits of 18 hour work days for the past 2 months.

Oh yeah- we lowered prices again on some items.

Let me know if you find anything broken, and I will give you a 10% off your next purchase.