Monday, December 21, 2015

Amazon Compensated/Subsidized Reviews

"Hi there,
We use quite a few supplements and nootropics and I noticed you don't have any reviews on your magnesium l-threonate. Would you be interested in providing me a sample (of that one and/or any others you'd like) in exchange for an honest review?
Thanks,
XXXXX"

"Dear xxxxx,

Thank you for your email. The Mag Threonate is a new product hence the current dearth of reviews. It has always been very important to me that all reviews of my products (whether on Amazon or on my home website) are organically driven from full-price purchasers. You sound like an honest person who would write an objective review, however, as you know, reviews placed by compensated/subsidized reviewers are rampant on Amazon. I personally feel they are a fraud upon the consumer, therefore I choose not to participate in creating more of them.
Thanks for considering my point of view.
Kind Regards,
Pete"

That is self explanatory right? Am I the only one who is sick and tired of fake reviews? The easy way is to pay (subsidized/free-products) for reviews to try to drive clicks and sales. But it's wrong in my opinion because no matter what I'm told otherwise, I believe the review is compromised and not objective. Enough problems with shady players in this business no need to add more.

Wednesday, December 16, 2015

2015 Recap = Changes!

To summarize and recap 2015 = Wow!

*Transitioned to 100% Relentless Improvement brand products.
*Added 9 new Relentless Improvement brand products. Now offering 32 items.
*Redesigned and streamlined the RI website.
*Transitioned to 100% Fulfillment By Amazon vs listed on Amazon and fulfilled in-house previously. Now Amazon Prime members get free shipping.
*Held the line on price increases in spite of increased input costs and much higher USPS shipping costs. 
*Transitioned to direct/in-page PayPal checkout process.
*Another year of sales growth!

In this holiday season (I'm a Winter Solstice celebrating fellow myself) I want to take the opportunity to publicly thank my many long-time, loyal, supportive customers as well as all the new ones: Thank you for your trust and support!

For 2016 expect more of the same fast order shipping, high product quality and purity, and more new products. Your support makes it possible.

All the best to you and yours, and may the best of luck come your way in 2016.