If you don't make friends with improvement, you are destined to fall behind those that do.
Coming up with the new design and coding some custom features into this blog was actually fun. I am probably much more tech and ecommerce oriented than most web retailers.
Hope you like the new look and feel.
Relentless Improvement web site redesign and update are in progress, expect to see the results next week. Conceptualization and design are a blast - I love this stuff.
The challenge is to deploy look / feel / functionality that allow you, my customer, the greatest ease in locating and purchasing the exact product you seek with the minimum number of steps.
Ease of navigation must be combined with the ultimate in security for ecommerce. This is a huge challenge, but is entirely achievable with the right platform, safeguards, and testing. Customers have relayed some horror stories to me about other sites, and it (unfortunately) doesn't surprise me at all.
Finding a product on the cheap is all well and good, as long as your financial information is not stolen in the process.
Thanks for your trust and support.