Saturday, March 11, 2006

Marketing - Viral, Guerilla, Affiliate, Whatever. Our Statement

Relentless Improvement markets primarily by word of mouth, one happy customer tells another.

We also use Google AdWords (so-called paid search) to target specific keyword search terms. We use press releases (not lately, too busy to write one!) We use search engine optimization to help organic ranking on the search engines. We publicly sponsor several Immortality Institute forums and pay for dynamic banner ads on MPrize associated sites as part of our sponsorship arrangement with them. Once in a blue moon we send an email newsletter or update.

Oh- and my blog, what you are reading now! Yup, this is marketing! And there is no doubt who I am, and the business I represent.

Some things we don't do because I believe they are inherently deceptive, and in my opinion, fraudulent:

We do NOT post under a variety of assumed names to internet forums. Nor have we ever paid or otherwise compensated anyone to do so on our behalf. We have never had an affiliate arrangement with any business or individual. We have never in any way compensated any person or business to represent Relentless Improvement in any form of marketing that is not obviously coming from us. And I wouldn't in a million years participate in multi-level marketing schemes!

I hope my position is ambiguously clear.

Marketing can be clean, clear and honest. Or it can be based on deception. Which tactic is used tells you all you need to know about the people running the business.

I want to earn your business based on the quality and effectiveness of our products and the level of service that we provide to you. We want to establish a mutually beneficial, long-term relationship with a select group of clients. Pretty damn simple philosophy.

A business based on deception, is one that will risk your life in the decisions that they make. Think about it.

Happy Weekend!
Pete