Sunday, October 30, 2005

Pay Per Click- Insanity or What?

I will give you some "inside-baseball" this week on supplement businesses and their use of Google pay per click ads. Specifically, some crazy stuff I see going on behind the scenes.

Some of you know we have always used pay per click ads- that is how you found RelentlessImprovement to begin with. Come to think of it though, some of you also have no idea what the heck I am talking about. Regardless, I will explain so all can share in the learning fun.

We have become pretty smart in how we deploy our marketing dollars in this area, but some businesses methods leave me agog with incredulity. The biggest businesses are the ones most entertaining.

I will share what I mean later in the week.