Thursday, October 06, 2005

(Obvious?) Clues to Shop By

I like to check out various product keywords to see who and what is being advertised on the pay per click ads. What I find is usually entertaining and appalling at the same time.

As you shop the net for supplements see the if the web site uses the word "Miracle" or uses any "Featured on TV!" references. If so, exercise your better judgment and move on, because you are being pitched.

Contrast that approach to one that instead makes use of referenced scientific/university studies that have been published in peer reviewed journals.

Which products do you think are more likely to be truly effective?

The marketers prey on your willingness to suspend disbelief, and are selling you the sizzle, not the steak. Some things never change- if it sounds too good to be true, it probably is!

Pete